The California Department of Real Estate (DRE) heavily regulates how agents and brokers advertise online. Your real estate website and all social media profiles act as “first point of contact” materials, meaning they are subject to strict, mandatory disclosure requirements.
To remain legally compliant and avoid disciplinary action in 2026, your website’s homepage, landing pages, and digital advertisements must prominently display your 8-digit DRE license number (including any leading zeros) and your employing brokerage’s exact approved name.
Simply having the name of a real estate team is insufficient; the DRE requires the recognized broker name to ensure consumer transparency.
These disclosures must be incredibly easy to find and cannot be hidden in deeply buried pages or sub-menus of your site.
