How can Hick’s Law improve my website’s conversions?
Fewer choices lead to faster decisions. When you reduce options, people act sooner, which raises your conversion rate. That is the core of Hick’s Law in Neuro Webdesign.
What Hick’s Law means
Decision time grows with the number and complexity of choices. On a website this shows up as bloated navigation, crowded hero sections, and too many CTAs. By trimming options, you lower decision fatigue and help visitors move with confidence.
What to change today
Choose one primary CTA per page and keep at most two clear secondary paths. Shorten the top navigation to the essentials and move less important links to the footer or to subpages. Use plain labels that explain exactly what happens next. These small shifts create a calmer, more accessible design that supports people on desktop and mobile WordPress sites.
Why this works
Less choice reduces cognitive load, so visitors feel in control and complete tasks faster. Clear navigation, focused CTAs, and strong visual hierarchy improve conversion rate optimization while meeting accessibility expectations.
Five-minute check
Confirm that one unmistakable CTA sits above the fold. Keep the main navigation to five to seven items. Remove or demote low-value buttons and give the primary action space and contrast. Test on a phone to ensure taps are easy and the path is obvious.
